It is known that antioxidants protect cell membranes from the adverse effects or reactions which can cause excessive oxidation of the body. Therefore, this marketing essay indicates that coffee contains some antioxidants, people see it as more useful for their health. They start buying it not only for their usual reasons but also in order to get additional antioxidants. Tastes and preferences of customers change, which means increasing demand for coffee. This change in demand leads to a shift in the demand curve for coffee to the right.
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It is known that antioxidants protect cell membranes from the adverse effects or reactions which can cause excessive oxidation of the body. Therefore, this marketing essay indicates that coffee contains some antioxidants, people see it as more useful for their health. They start buying it not only for their usual reasons but also in order to get additional antioxidants. Tastes and preferences of customers change, which means increasing demand for coffee. This change in demand leads to a shift in the demand curve for coffee to the right.
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