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Advertising is described as a form of paid one-way communication aimed at enticing public communication towards a product, manufacturer, company or any other thing through different media. , to inform, influence and motivate the target audience to respond in accordance with the communicator's wishes.

Advertising can be done through print advertising, radio or television advertising, billboards, flyers, internet banner advertising, direct mail, etc. The advertiser owns exclusive control over the content, how and when the advertisement will be broadcast or published. Furthermore, PR will always work as long as the promoter's budget allows.

Because propaganda is an effective marketing tool, it is widespread and always present in today's contemporary life.

Public Relations is a strategic communication tool that uses different channels to build positive relationships for the organization. This is an activity aimed at building a good image or reputation of the company in the eyes of the public by communicating or displaying the company's products or services, in the form of popular stories or articles. broadcast through news or television devices.

PR activities aim to build a relationship based on trust between brands and consumers, primarily through exposure and coverage on social media. The company may not need to pay for promotional activities that can be spread through advertising, word of mouth, speeches, news releases, etc.

The key differences between advertising and promotion can be clearly pointed out based on the following platforms:

• Advertising is the art of attracting public attention to products or services, primarily through paid media. Publicity is a strategic communication activity that aims to cultivate a good relationship between the organization and the public.
• Advertising often has to use purchased or paid media, while advertising can use free media.
• Dissemination is a monologue activity. On the contrary, advertising is a two-way communication process, in which the broadcaster conveys the message and listens to the public and then responds.
• Advertising is done to promote a product or service, with the aim of attracting potential buyers. Propaganda is done to maintain an enthusiastic image of the organization in communication tools.
• In advertising, the advertiser has full authority to advertise; This means controlling when, how and what is displayed to everyone. On the contrary, with advertising, the business can present a story or message, but has no control over how the media is used or not used at all.
• When advertising, the position of the advertisement in social media is always guaranteed, but there is no guarantee of that position when advertising.
• Once published, the ads will remain published or broadcast as long as you are willing to pay. On the contrary, with advertising, your message or story will only be published once.
• People's credibility with propaganda is higher than with propaganda. Because today's users have an understanding of how advertising works and they don't trust it easily. As for advertising, they feel less skeptical because accuracy from a third party helps increase credibility.

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