Whiteboard animation is a style of video designed to look like the content is being hand-drawn on a school whiteboard or white background. It's a particularly popular way to communicate more complex information because the simple graphics are easy to understand. A whiteboard animation video is an explainer video, typically used to sell a product or describe a system. We have a blog on whiteboard animation companies https://www.essencestudios.net/blog/whiteboard-animation-companies-in-australia which are incredibly effective for communicating complex ideas. Using whiteboard animation can boost attention and retention for your audience.